Meet the Team
/sōl ˈpān(t)ərs/
A soul painting reflects an individual's essence; it captures the very best we have to offer in colours. It's so much more than just a decoration for your home. Lee Modequillo
Marketing Associate and SEO Specialist
Lee is Soul Painters’ Marketing Associate & SEO Specialist, helping strengthen the company’s online presence so the right clients can find Soul Painters quickly and feel confident once they do, especially those searching for local house painters and reliable painting services near Vancouver. He bridges the creative and technical sides of digital marketing, making sure the website stays clear, professional, and easy to navigate while also performing well on search engines like Google.
At the core of Lee’s role is keeping the Soul Painters website updated, organized, and working at its best. He manages content and structure so visitors can easily learn about services such as indoor wall painting, outdoor surface coatings, and multi-property paint projects, understand the process, and take the next step to get in touch. From updating pages to improving layout and navigation, Lee focuses on the details that help the site feel simple to use and consistent with the Soul Painters brand.
On the marketing side, Lee supports day-to-day initiatives that help Soul Painters grow. He helps plan and implement content updates, highlights key services through web-focused campaigns, and keeps messaging aligned with what homeowners, Strata councils, property managers, and businesses are actively searching for, such as home repainting services, building repaint solutions, and business painting contractors. By translating real client needs into clear website content, he helps build trust and encourage quality inquiries.
Internally, Lee collaborates closely through regular meetings with Karla, Darrel, and Allysa to stay aligned on website updates and marketing strategy, making sure what Soul Painters delivers in the field, across residential properties, shared buildings, and workplace environments is reflected clearly and consistently online.
As an SEO Specialist, Lee focuses on visibility, researching keywords and search trends, then optimizing pages so Soul Painters remains competitive in city-based painting searches and service-area results throughout Vancouver and surrounding communities. This includes improving page titles, headings, internal linking, image descriptions, and meta descriptions, the small details that make a big difference in rankings and click-throughs. He also monitors website performance using analytics tools, tracking traffic, rankings, and user behavior to spot opportunities for improvement. If a page isn’t performing well, he looks for what’s missing, stronger content, clearer structure, better intent match, or technical fixes like speed and usability, and refines the strategy.
What Lee does day-to-day
Website management + content structure
Keeping pages updated, accurate, and easy to navigate so visitors can find information on home painting, shared-building painting, and business paint services quickly.SEO + search visibility
Researching keywords and trends, then optimizing content and on-page elements to improve discoverability for local painting searches.Performance tracking + continuous improvement
Monitoring analytics, traffic, and user behavior to identify what’s working and what can be improved.Marketing support + web-focused campaigns
Supporting content initiatives that highlight services, strengthen brand clarity, and help convert visitors into inquiries.Outbound marketing + outreach
Doing cold calling, sending emails, and sending text messages to support marketing efforts and connect with potential clients.
What clients can expect because of Lee’s work
Even if clients don’t interact with Lee directly, they benefit from a smoother online experience:
A website that’s clear, organized, and easy to use
Helpful content that answers common questions about painting options and processes
Stronger visibility when searching for local painters
Consistent messaging that matches what the team delivers on-site
Lee’s goal
Lee’s goal is simple: make sure Soul Painters is not just online, but discoverable, credible, and continually improving, so the right clients, whether homeowners, Strata representatives, or business owners, can find the company at the right time and feel confident reaching out.
Outside of work
When Lee isn’t working on website updates and SEO, he enjoys hobbies that help him reset and stay inspired. He loves hiking and trekking, and Sundays are his dedicated time to ride his sportsbike and recharge for the week ahead. He’s also interested in archery and is currently saving up for his own equipment; he enjoys activities that require focus and patience.
Lee values family time, loves beach trips for the scenery and bonding (even though he doesn’t swim), and he’s a big animal lover, especially cats and dogs. When he’s staying in, he’s usually reading manga, watching anime, or gaming on mobile and PC. And if you really want to get him talking, ask him about food, he loves cooking, enjoys trying new dishes, and hopes to become a chef someday.